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The movie reviews are longer, but there are less than 30 reviews at a time. “For instance, the encyclopedia gives me only three or four short paragraph summaries of anything I look up. “You can get a dab of almost anything you want in CompuServe, but it isn’t very substantial,” syndicated tech columnist Peter McWilliams wrote. Some felt the offering was broad, but a little skimpy. “Indeed, in approaching retailers this year, it did not even have a finished product.”įortunately, Arete had an ace up its sleeve: It was much more flexible about putting its words on different kinds of formats compared to its more established competition, and it quickly partnered with both CompuServe and Dow Jones News Service to bring its encyclopedia to modem-accessible databases as something of an extension of the existing newspaper databases on the services. “The retail strategy is a radical and risky one, especially for a no-name publisher with no domestic experience or brand identity,” Chicago Tribune marketing columnist Elizabeth Brenner wrote in 1980. The company initially had set sights for its content in the world of retail, and it wasn’t exactly coming at the market with the world’s best sales pitch. Over a six-year period, the firm put together a brand-new encyclopedia, a $20 million investment, with the hope of taking on the big guys already on the market-namely, Encyclopædia Britannica and World Book. The company that came to the idea first was a firm called Arete Publishing, a Dutch company that had its sights on taking over the American market for the first time with its Academic American Encyclopedia. The first attempt to bring the encyclopedia to a digital format wasn’t flashy or even sexy, but it did solve a bit of a problem with the original format of the encyclopedia, which was that it was a very bulky information vessel. No maps.īut then again, it didn’t weigh 50 pounds, either.
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( via eBay) The first major CD-ROM encyclopedia publisher was an upstart that forgot the pictures The first disc-based encyclopedia was LaserDisc-based.